Real Estate developer Tatweer Misr has kept a busy summer elaborating new artwork and messages for their North Coast project Fouka Bay. Further to their initial message of “Waterfront Properties” that we reviewed in May, the new ad copy uses the slogan “The Waterfront Life”, a seamless conceptual evolution that is encompassed by a progression in artwork. The new ads replace part of the previous campaign on the regular locations of the brand, using uni-poles, double-deckers, Gates, special set-ups, mega-signs, and lightboxes across the Greater Cairo.
