A month after presenting the project on the roads of Greater Cairo, real estate developer City Edge has upgraded the reach of the campaign with new locations. Continuing with the same artwork and ad copy that present the project as “The first and only towers in New Alamein”, the upgraded media plan for North Edge Towers now includes additional locations and encompass a wider variety of OOH types and sizes. The campaign extension started during the last week of July and can be seen on large and x-large uni-poles, lightboxes, billboards, double-decker poles, and mega signs on the major roads of Greater Cairo.
