A new real estate developer, VIE Communities, focusing on wellness and future-ready living, has started introducing itself in the marketplace using an array of simple, clean, minimalist billboards. The new brand is opting for a quiet, subtle introduction that is only focused on identity spread around Cairo.The billboards are straightforward. On one side, a gentle circular gradation replaces a light grey base. The V/E Communities logo is prominent and straightforward; it lacks any project names, lifestyle imagery, or further promises. Only the brand. The composition has a serene, well-balanced tone. Even the typography is contemporary and thin, with enough spacing to allow the logo to stand out.The choice of color is intentional. The subdued grey-blue hue stays away from the gaudy golds and striking sunsets that are frequently used in real estate advertisements. Grey frequently denotes neutrality and stability, traits that seem consistent with a developer discussing future-ready and wellness-first and having a relaxed yet corporate sense. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about OOH campaigns.
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