Al Motahdedoon Group is back on the roads of Greater Cairo to reignite the promotion of their upcoming medical district Eterna Healthcare City at Mivida in New Cairo. With upgraded artwork but keeping the same branding colors and medical motifs from the previous campaign in April, the ads now invite viewers to “Own your clinic in the biggest integrated medical city”, and provide the developer’s hotline. Launched during the last week of July, the campaign can be seen on double-decker poles, mega signs and gate combinations on selected locations of Greater Cairo.
