Amer Group has launched a new OOH campaign to announce the take-off of the new private villas at Golf Porto Marina. Using the previous images of modern stand-alone villas, the ads now announce the launch of “Private Villas” (again) in New Alamein City and include the developer’s hotline. The campaign started towards the end of July and uses uni-poles, lightboxes, double-decker poles, and flags on the brand’s regular locations across Greater Cairo.