Parallel to their ongoing OOH promotion for beach project AMWAJ, leading developer Sabbour/Al Ahly for Real Estate has launched a new outdoor campaign to announce a second project in the North Coast. Under the name of GAIA, the ads display the branding of the project, based on conceptual elements that merge the Arabic, Mediterranean and Egyptian cultures with colorful tajines, platanillos and the typical blue doors from coastal towns. The campaign started during the last week of July and uses uni-poles, lightboxes, mega signs, double-decker poles, billboards, and gate combinations on strategic locations across the Greater Cairo.
