Following the promotion of their upgraded Angus burger, Hardee’s has launched a second outdoor campaign this month to present their new “All Star Meal”. With images of the meal components over dark backgrounds, the ads announce the new combo with ad copy that includes the price and the QSR’s hotline for hungry viewers who wish to order right away. The campaign started during the last week of July and uses uni-poles, billboards, mega signs, lightboxes, and gate combinations on selected locations of Greater Cairo.
