Real estate developer Maxim has started to evolve the ongoing outdoor campaign for beach projects Bo Sands and Bo Islands in Al Sahel. The new artwork is based on the slogan “The place to be”, using encased images in the font type to represent the main features of the projects over white backgrounds. Varied messages supplement the artwork to define the development with phrases like “Warm community” and “Lively action”. The campaign upgrade appeared during the last week of July and uses a variety of OOH types and sizes with combinations of great visibility on the major roads of Greater Cairo.
