Citystars Properties and Arco Developments keep surprising the outdoor market of Egypt with elaborated and nonstop upgrades for their Al Sahel project campaign. Since the campaign launched last June with international football player Neymar Jr as Brand Ambassador, the OOH strategy has kept growing and developing, indisputably surpassing every other brand in the Real Estate industry. Further to the increase in number of locations during July, with a subsequent upgrade to artwork and message and even more locations, the brands have surprised viewers once again with a development of the messages and artwork that go beyond generic to a more specific description of the units and main features of the project, such as “beach cabañas”, “twin chalets”, “stand-alone villas”, “apartments”, and some more. The campaign keeps spreading with variety of OOH size and types, with numerous serials and special sets-up that offer prominent visibility. Along with uni-poles, double-deckers, mega-signs, billboards and even digital screens, the campaign keeps ranking #1 in our Top 20 for the third month in a row.
