Leading Egyptian developer Landmark Sabbour has started to evolve their OOH campaign for latest beach project ZOYA in Al Sahel. The new ads express ideas such as “I believe salt water heals everything” and “I find clarity when I stare at the horizon”, with ad visuals and imagery that conceptualize the new slogan of “Profound Simplicity”. Elegant artwork and perfect English match the quality the developer aims at communicating. Starting just after mid-July, the campaign upgrade can be seen on a large variety of OOH types and strategic combinations on the roads of Greater Cairo.
