Just in time for the summer heat, real estate developer Tatweer Misr has brought back their North Coast project Fouka Bay. With a new outdoor campaign that promises delivering during 2018, the ads repeat the branding gradient backgrounds from previous campaigns but include new B/W images that represent chilling and care-free enjoyment. The new ads appeared on the roads during the second half of July and use uni-poles, mega signs and serial combinations on strategic locations across the Greater Cairo.
