Egyptian developer ALLAMCO Properties has hit the roads with a new OOH campaign that promotes its project in the Fifth Settlement. The ads feature images of low-rise residential buildings, as well as branding artwork with the logo and hotline of the developer. The ad copy offers viewers to “Live in the most luxurious locations of the 5th Settlement” and informs of payment conditions. Launched during the second week of July, the campaign can be seen on uni-poles, T-Poles and lightboxes on selected locations of Greater Cairo.
