A new OOH campaign announces the upcoming first edition of El Gouna Film Festival, the latest cultural event for film professionals and film lovers in the region. Founded by business tycoon Naguib Sawiris, GFF aims at positioning Egypt as a leader in the film-making industry. As well as the competitive side, the festival will foster a creative platform to support Egyptian talents and foster business opportunities for Arab talents in the film-making industry. The OOH campaign uses minimal ad copy, focusing the artwork in the artistic logo of the festival, and a panel showcasing the logos of all sponsors. Launched in the second half of September, and with limited locations, the ads can be seen in Large and X-Large uni-poles, Gates, and Chassis across the city.
