INSITE OOH Media Platform

EmCan has long been an advocate of DOOH within its marketing strategy, as seen in its previous collaboration with Blue Rewards, which focused on raising awareness around compelling loyalty benefits. Continuing this momentum, the latest campaign shifts from awareness to activation, targeting consumers at the most relevant touchpoint: the fuel pump. By fueling up at any Emarat service station, users accumulate points that can be redeemed through EmCan’s rewards ecosystem.

The visuals encourage users to download the EmCan application and turn everyday refueling into easy-to-claim rewards. The campaign highlighted entry into raffles with a range of partners, including Emirates Airline, alongside the opportunity to win one of three Vespas, reinforcing the main idea of the campaign: that loyalty creates value. The visuals were employed on digital screens on Dubai’s motorways, continuing their trend of using DOOH to reach their intended audience.

Emarat’s DOOH takeover transforms the everyday act of refueling into a visible, interactive experience. By meeting consumers at the pump and connecting them to EmCan’s rewards ecosystem, the campaign proves that loyalty is more than just a concept but a tangible benefit. From raffle entries with Emirates Airline to the chance of winning a Vespa, the visuals bring the campaign’s message to life on the streets, closing out a well-executed plan in EmCan’s series of DOOH ventures.