INSITE OOH Media Platform

Carrefour continues to evolve its OOH storytelling in Egypt with a new campaign that builds seamlessly on the momentum of its previous “Friday” execution, shifting the focus from short-term deals to long-term value. Rolling out across Greater Cairo, the campaign leverages a mix of static billboards and digital screens to reinforce a simple but powerful message: savings with Carrefour are not a moment, they’re a constant.

Visually, the campaign centers around the number “23,” creatively filled with everyday life scenes that reflect how Carrefour has become part of Egyptian households year after year. From family moments to daily routines, the visual treatment transforms a number into a narrative, anchoring the brand in familiarity, trust, and continuity. The result is an emotional layer that elevates the message beyond price tags and promotions.

This approach feels like a natural progression from Carrefour’s previous OOH campaign, which lit up billboards with urgency and unmissable Friday offers. While the earlier execution relied on bold calls to action and deal-driven energy, the current campaign takes a more mature, brand-building route. It reinforces Carrefour’s long-standing presence in the market and reframes savings as an everyday advantage rather than a limited-time event.

The use of both digital and static formats across Greater Cairo ensures high visibility while maintaining consistency in visual language and messaging. The dark, premium backdrop allows the creative to stand out in cluttered urban environments, proving that strong storytelling can be just as impactful as loud offers.

In a retail landscape dominated by discount shouting, Carrefour’s campaign stands out by choosing reassurance over noise, reminding consumers that real value is built over time.

To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.