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Imtiaz Developments Go All Out for The Symphony, a Marvel in Modern Architecture on OOH
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Imtiaz Developments Go All Out for The Symphony, a Marvel in Modern Architecture on OOH

By INSITE OOH
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January 22, 2026 1 day ago
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Following a very successful Out-of-Home teaser campaign that sparked interest all over Dubai, Imtiaz Developments has finally unveiled their latest project, The Symphony, in collaboration with Zaha Hadid Architects, which is set to be a marvel of modern architecture as a towering statement in the Meydan horizon of Dubai. 

The choice of hoarding matches the magnitude of the project and maximizes viewership of the intended audience. As for the choice of colors, crimson red was selected as the predominant color for the visuals, which set a tone of elegance, innovation, and excellence. And when it comes to the typography, the visuals spelled a very powerful statement: a journey to perfection, signaling a new chapter in living. Only at the symphony. 

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The hoarding managed to find the balance between being a spectacle in the reveal and the exposure for this brand-new project that is set to take the Medyan Horizon by storm by not only capturing attention but also conveying the project's ambition to redefine living. Its strategic placement ensures high visibility, reinforcing the brand's prestige. This blend of design and messaging establishes The Symphony as a landmark project, promising innovation and sophistication in Dubai's architectural landscape.


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