Egyptian developer Wady El Nile is back on the billboards of Greater Cairo with a new OOH campaign to announce the launch of the latest phase of their project upville in 6th of October City.The ads display images of the latest developments in the construction site, as well as the home units, with ad copy that presents the new “Villa District” and provides additional information about payment conditions and delivery dates.Launched during the second half of July, the campaign can be seen in and about 6th of October City with large uni-poles and mega signs.
