INSITE OOH Media Platform

Careem has always been an advocate for DOOH advertising. With their previous venture in the flavorful world of Dubai Chocolate taking over the busy roads of Dubai, you simply could not miss the wave of delicacy, and they have returned once again, this time stepping into the world of Lebanese delicacies with a partnership with Al Beiruti, making experiencing Lebanese cuisine one tap away, only on Careem. 

The visuals were led by Careem’s signature green, maintaining clear brand consistency while allowing Al Beiruti’s mouthwatering offerings to take center stage. The rollout relied on the usage of digital screens that were strategically placed along key high-traffic highways across Dubai. This choice of placement ensured sustained exposure and continuous visibility throughout peak commuting hours, making the campaign difficult to overlook.

By combining color-rich visuals, strategic site selection, and choosing a culturally relevant food partner, Careem effectively transformed everyday commutes into moments of appetite-driven engagement. The campaign reinforces Careem’s ability to use DOOH strategically as a way of turning simple commutes for the audience into moments of flavorful engagement

To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.