INSITE OOH Media Platform

BTC (Bullion Trading Center) reinforces its position as a trusted authority in gold and silver investing through a clear, guidance-oriented out-of-home campaign. Marking its first OOH venture in Egypt and its second overall following a previous rollout in the UAE, the campaign signals BTC’s continued commitment to accessible and informed investing.   

The campaign featured two distinct visuals, each designed for a specific role. The first visual successfully grabs the attention of viewers by employing two tactics: using a rhyme, which can be seen in the tagline “Start with silver and continue with a plan,” and creating a tagline that remains with the audience long after passing by the billboard. And the second being the usage of royal blue as the dominant color in the visual resonates a feeling of prestige and strength to the audience, gravitating them to make a simple choice that will be their introduction to the world of investing. The second focused on the BTC Gold Authenticator app, which will help its user identify the legitimacy of gold, which was backed by its tagline, “Investment to be trusted,” further reinforcing the campaign’s objective.

The campaign’s choice of locations varies, for instance, on the 6th of October bridge, Salah Salem road, and many other vital locations, ensuring high visibility and constant viewership was yet another choice in a series of many correct decisions taken by BTC, wrapping up a very successful OOH campaign.

To get more information about the  BTC  campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.