Summer has reached the offices of innovative developer M2, who has just launched a new OOH campaign to reinforce the promotion of their new beach project El Masyaf in the North Coast. With pop art and well-crafted word games, the new ads display all the summer compulsory elements and motifs, under the slogan “Your own fantasea”. The campaign is highly conceptual and does not provide any information about the project, location or payment terms – apparently expecting viewers to do the research themselves. The campaign started during the second week of July and uses uni-poles, double-decker poles, mega signs, lightboxes, and gate combinations on the major roads of Greater Cairo.
