Real Estate developer Grand Plaza has started to extend their recently-launched OOH campaign for project La Mirada, their latest compound in El Mostakbal City. The development of modern apartments appeared on the billboards of Greater Cairo last month with ads that showcased photos of the buildings under the slogan “The future starts now”. Keeping the same artwork and ad copy, the campaign has started to spread and switch locations across the city to create Serials of prominent visibility. Along with uni-poles, billboards, double-decker poles, and mega-signs, the campaign keeps growing in several districts of Greater Cairo.
