You can’t miss it. Towering over Dubai and Sharjah's streets, a new message is delivered with delicious directness. Burger King has launched an out-of-home campaign, hooking daily passersby with a craving-inducing The billboards showcase the “CHICKEN KINGS” with an irresistible command: “INDULGE YOUR CRAVINGS,” as a challenge to your willpower. The vivid display offers a mouthwatering close-up of the two new chicken burgers (the King Zing & King Fillet) layered with fresh lettuce. This latest campaign, launching in the first week of January, utilizes a mix of unipoles and hoarding throughout Dubai and Sharjah, marking a fresh chapter for the brand. It follows a memorable campaign from years prior, which introduced the iconic Quattro Cheese to the Burger King menu Visit INSITEOPEDIA and browse its sections to uncover OOH campaign details and best practices.
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