Almost one year since its launch OOH campaign, Egyptian automotive dealer National Motors is back on the roads to restart the promotion of DFSK latest SUV model, the Eagle 580. With new artwork that features images of the interior and exterior of the car model, the ads offer viewers “The only 7seats SUV” and provide the dealer’s hotline along their logo. The campaign was installed just in time for the second week of July and can be seen on uni-pole, lightboxes, double-decker poles, gates, and flags across the Greater Cairo.