New Jersey Developments has released an Out-Of-Home campaign to announce the take-off of residential project Green Avenue in the New Administrative Capital of Egypt. Over black plain backgrounds, the ads display the branding of the project and its main slogan, “The address of happiness”. The ad copy is restricted to the developer’s hotline and the location of the project. The campaign was launched at the beginning of July and uses uni-poles, double-decker poles, mega signs, and gate combinations on selected locations across the Greater Cairo.
