Leading e-commerce platform Jumia continues its OOH strategy with a new outdoor campaign that announces special promotions to celebrate its 6th anniversary. The ads feature selected brands and products individually, while major collaborators’ logos are displayed at the bottom. The ad copy promises viewers “more than 100,000 offers” and includes information about the promotion dates. The campaign was launched at the beginning of July and uses uni-poles, T-Poles, mega signs, light boxes, and gate combinations in various locations across Greater Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Jumia's campaign.
