With summer already here, real estate developer Hyde Park has reignited the promotion of their leading beach project Coast 82. With varied images of the home units at dusk and the sea beyond, the ads offer viewers The Terraces – “Fully finished sew view homes”, with additional ad copy that provides information about the payment conditions. The campaign started during the first week of July and uses uni-poles and double-decker poles in gates and serial combinations of great visibility across the Greater Cairo.
