American QSR brand Hardee’s has launched a new outdoor campaign to promote the presentation of their original Angus burger. The ads use minimal artwork to focus all its efforts on displaying the burger, highlighting the juicy and delicious sandwich over white backgrounds, with red ad copy that is restricted to its name “Original Angus”. Launched at the beginning of July, the campaign uses uni-poles, billboards, gates, and flags on the regular locations of the brand across the Greater Cairo.
