Popular cough drop candy Halls has launched an outdoor campaign to showcase their rebranded look with catchy artwork of abstract design. The international candy name has joined sister brand Clorets, who has also hit the billboards this month with a separate OOH campaign. The ads portray the new packing of the 9-pc candy packs over monochromatic matching backgrounds with ad copy that reads “Breath Halls” and informs viewers of the rebranded look. The campaign was launched during the first week of October and can be seen on strategically selected locations across Greater Cairo using Large and X-Large uni-poles, Double-decker poles, Gates, Lightboxes, and Megas.
