With summer here, all educational institutions are getting ready for the upcoming school year, and aviation academy ATIS has launched a new outdoor campaign to call for admissions. With ads that feature images of students, instructors and several aircraft models, the ads invite both, high school and university graduates to enroll in the South African-Egyptian academy. The campaign hit the roads during the first week of July with double-decker poles, uni-poles, lightboxes, and flags on selected roads of Greater Cairo.