Real estate developer LaSirena Group has relaunched their outdoor campaign for beach project LaSirena North Coast. Just in time for summer, the beach project in Al Sahel has reappeared with ads that feature what the developer calls “live” images of the project – which they probably mean “real”. Under the main slogan “The real Sahel’s Sea”, supplementary ad copy informs viewers of payment terms for Phase 4 of the project and provides the hotline of the developer. The campaign started during the first week of July and uses uni-poles, double-decker poles, billboards, T-Poles, and gate combinations across the Greater Cairo.
