New Egyptian developer Living Yards has launched an outdoor campaign to present their first project The Loft in the upcoming Administrative Capital of Egypt. Over backgrounds that feature clear blue skies, the ads display images of the project under the slogan “Living the practical luxury”. Despite the elegant simplicity in design, the campaign includes information about payment conditions, customization, and location – an all-inclusive first OOH campaign! Launched during the first week of July, the ads can be seen on a wide variety of OOH types and sizes, as well as gate and serial combinations on the major roads of Greater Cairo.
