Egyptian lingerie and homewear brand A2Z has launched an Out-Of-Home campaign to present their latest summer collection. The ads feature a variety of sleepwear, lingerie and homewear outfits, with ad copy that directs viewers to the brand’s social media pages and website. Launched during the first week of July, the campaign uses uni-poles, billboards, lightboxes, double-decker poles, T-Poles, mega signs, and flags on selected locations across the Greater Cairo.
