Real estate developer Beta Egypt is back on the roads of Greater Cairo with a new OOH campaign that reignites their branding strategy. With a brand-new concept and differentiated art direction, the developer aims at positioning the company in the industry with the slogan “Think Big. Think Beta” – a reminiscence of Tatweer Misr’sprevious slogan for Il Monte Galala “Think Big. Think 10”. The campaign appeared during the first days of July and uses uni-poles, double-decker poles, mega signs, and lightboxes across the Greater Cairo.
