Real estate developer ASDC has developed their OOH campaign for flagship project Somabay, offering new messages and artwork that aim at connecting with audiences through specific concepts. The outdoor campaign that we reported back in May showcased stunning aerial photographs of the natural landscape and water paradise. The evolution in artwork brings more specific concepts of this beautiful peninsula on the Red Sea, in an attempt at establishing a direct connection with the audience. The variety of images interrelate throughout the campaign with each image representing a unique feature. For instance, the photo of a person in a spa includes the ad copy “Relax like a Somabay citizen”, or the image of a man in the golf course reads “Aim like a Somabay citizen”. Launched during the last week of August, the campaign has overtaken some of the locations with uni-poles, billboards and mega-signs in several districts of the city.
