New ride-booking platform SWVL has made its debut on the billboards of Greater Cairo with an OOH campaign that aims at raising awareness about their transportation mobile app launched last year. The ads invite viewers to download the app with the straightforward slogan “Book. Arrive. Save”. Supplementary ad copy informs that the company counts with more than 200 transit line across the city, complementing the artwork and branding that emphasize the concept of simplicity. Launched at the beginning of July, the campaign uses uni-poles, double-decker poles, mega signs, T-Poles, lightboxes, and serial combinations on strategic locations across the city.
