After a short break since their Ramadan campaign, telecommunication provider Etisalat by e& (previously Etisalat Group) is back on the roads of Greater Cairo with a new promotion for their exclusive tariff plan Emerald. With the image of a happy family over elegant artwork, the ads announce, “the strongest post-paid tariff plan for your family in Egypt”, and present the new EMERALD FAMILY accompanied by the Emirati brand’s slogan “Imagine the Future”. The campaign started during the first days of July and uses uni-poles, billboards, gates, lightboxes, T-Poles, and double-decker poles in various locations across Greater Cairo.
