After the World Cup frenzy, Egyptian telecom WE is back to regular business and has launched a new OOH campaign for their tariff plan Indigo. Using blue sea waters as a theme to match the name of the tariff plan as well as the season, their top-notch brand ambassador Ahmed Ezz appears sailing nonchalantly in a sunny summer day. The slogan describes the tariff plan as “A choice that changes your life”, with supplementary ad copy that reads “Post-paid eases your life”. The new campaign hit the roads at the end of June and uses uni-poles, double-decker poles, lightboxes, gates, T-Poles and billboards on the major roads of Greater Cairo.
