Egypt’s tourism authority Experience Egypt has been spotted on the billboards of Greater Cairo with an outdoor campaign that supported Egypt’s National Team during our World Cup adventure. With varied images of Egyptian landmarks and cultural entities, as well as the “Pharaohs” team, the ads present the institution as an official regional supporter of Russia 2018, and invite viewers to “experience” and “invest” in Egypt. The campaign was launched by Roots OOH Agency as gift to Egypt’s Ministry of Tourism and hit the roads just after the beginning of the World Cup.
