Exactly one year since their last campaign, Mena 5 is back om the billboards with a new look that invites viewers to their resort in the North Coast. The ads feature family-oriented images with messages like “Splash”, “Amuse”, “Play” over backgrounds of clear skies and white-sand beaches – a clear step up from their previous campaign. Launched during the last week of June, the campaign spreads across the Greater Cairo with uni-poles, mega signs, gates, and billboards.
