Zawaya by Arcom Developments Highlights Easy Payment Plans on Billboards
Cairo’s skyline has once again turned into a canvas for innovation and opportunity with Arcom Developments’ latest outdoor campaign promoting its new project, Zawaya.
Similar to their prior appearance, The real estate developer rivets the attention of commuters all across the capital with a clear, confident, and visually appealing billboard that simplifies the message to be all about accessibility and smart investment.
Immediately striking is the bold numeric emphasis of the billboard design: "80" and "2%," which is set in large golden typography against a deep blue backdrop. These two figures populate the visual hierarchy, making it very clear straight away what Arcom is offering: 80 months of equal installments, and a 2% down payment. For a city where financial flexibility is key for these property seekers, this is a message that lands with impact.
Placed alongside a chic architectural rendering of Zawaya, the visual presents modern glass-heavy structures illuminated from the inside to convey a feeling of sophistication and progress. The lighting of the building from the inside brings an aspirational tone to it, reflective of the vision which Arcom has for contemporary urban living. The architectural visualization doesn't overpower the message but further reinforces the promise of quality with modern design for the potential buyer.
The clear call to action, complemented by the company's hotlines and distinct project name of Zawaya, make it easily remembered and also be able to engage prospective leads with much ease.
Arcom Developments' Zawaya campaign does a lot more than just promote a payment plan; it positions the brand as being avant-garde and customer-sensitive enough to understand precisely what today's real estate buyer needs most, that being flexibility, trust, and a touch of elegance.
To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
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