Egyptian Real Estate developer Dar Misr seems to have gone the extra mile in their latest upgrade for the OOH campaign of flagship project The Groove. Following a comprehensive rebranding of the company, the developer that now operates under the name of DM Developments has launched new figurative images that represent the varied features of the project, with ad copy that describes them. The new ads showcase color and a new conceptual strategy, totally different from the original approach that we reported last May. The campaign was launched during the first week of October and can be seen on uni-poles and double-decker poles, across the Greater Cairo.
