Mitsubishi Motors Turns Heads in the UAE with an Unbeatable Outlander Offer
Mitsubishi Motors rules UAE’s outdoors with a brand new campaign promoting unbeatable value.
In advertising Mitsubishi's new Outlander, the billboards grab drivers' attention instantly with their clean yet commanding design, highlighting the SUV as both aspirational and attainable. The creative execution uses bold typography and a clean layout, leading with the striking headline “PRICE UNBEATABLE. 79,900 AED”. This direct and powerful statement anchors the campaign’s message, which is that exceptional quality doesn’t have to come at a premium price.
A cinematic visual hook of the Outlander is lowered onto the billboard through cables, which is indicative of precision engineering and drama. This adds a three-dimensional element away from stodgy car ads and introduces movement and energy into the image.
Beneath the main message, the brand emphasizes its value proposition with reassuring facts like insurance, 5 years unlimited KMs warranty, and 5 years service, emphasizing long-term reliability and peace of mind.
Mitsubishi’s “Unbeatable Price” campaign is not just about affordability; it’s about redefining value. The campaign took off on UAE’s hoardings in the third week of October.
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