INSITE OOH Media Platform

Avrelle is making a digital comeback on Cairo’s billboards with a striking new campaign that redefines beauty through individuality. Following its previous OOH activation that introduced the brand’s premium haircare products, Avrelle’s latest appearance takes a dynamic turn—this time, through motion-led digital visuals that celebrate empowerment and self-expression.

The new creative showcases a group of women interacting with a larger-than-life Avrelle product, visually reinforcing the brand’s tagline “The Power of You.” The execution is minimalist yet emotionally charged, leveraging synchronized movement and bold composition to highlight how Avrelle’s products fit into every woman’s story.

Strategically placed across high-traffic digital screens, this campaign maximizes engagement through visual storytelling and brand consistency. The use of a clean white background against Avrelle’s signature blue and black palette ensures instant recognition while keeping the focus on the message of authenticity and strength.

By embracing digital OOH, Avrelle continues to innovate its brand narrative—moving from a static product reveal to an immersive experience. It’s not just an ad; it’s a celebration of individuality, powered by the women who bring the brand’s essence to life.

Curious to know more about Dove’s campaign's location, budget, strategy, and more? you may take a look at our Egypt and the Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).