INSITE OOH Media Platform

AAIB's "Every Step Matters" catchphrase on screens captures passersby and businesses, moving forward with solid financial support

The Arab African International Bank, a key player in Egypt's banking scene since 1971, has emerged with a new outdoor campaign after a long absence, redeclaring its powerful message that was launched years ago, during a period of significant changes in African trade and economic growth. The screens display the slogan "Every Step Matters," showing its deep ties to customers and the economy, spotlighting AAIB's focus on meaningful solutions

The display overall emphasizes that the bank effectively provides high-value financial solutions that combine convenience with rewarding benefits,  brilliantly avoiding complex options or confusing financial jargon, opting instead for simplicity and clarity. By prominently featuring just the bank's name, the campaign leverages the power of its established brand, instantly conveying trust and reliability to the viewer without needing a lengthy explanation of services. This streamlined approach ensures the message is immediately understood and positively reinforces the bank's reputation.

For more on this campaign and others, head to Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign, such as the campaign type, kind, location, budget, media plan, and more