INSITE OOH Media Platform

The global HVAC leader, AUX Air Conditioner, a brand under the major Chinese AUX Group, has launched its debut Out-of-Home campaign in Egypt, utilizing high-impact digital billboards to introduce its product line and key features to the Egyptian market.

The DOOH  campaign employs a clear, minimalist design, focusing intently on the Air conditioning design, embellished with the brand name "AUX" over a cooling blue background, highlighting the Wi-Fi remote control merit, signifying the immediate cooling and comfort with smart connectivity and remote access. Additionally, a clearly visible service number "17580" is an immediate call-to-action for customers interested in purchasing or learning more.

The choice of using a prestigious Digital Out-of-Home screen is a strategic move to ensure maximum visibility along high-traffic expressways, allowing the brand to capture the attention of thousands of passersby. The debut AUX campaign in Egypt successfully leverages digital OOH to establish the brand as a provider of modern, smart, and convenient cooling solutions

Notably, AUX Air Conditioners are known for their extensive range of inverter technology models and smart control features, offering exceptional energy efficiency without compromising performance as a brand backed by a major Chinese enterprise with worldwide presence. 

Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company