Mazda CX-60 Brings “Sporty Elegance” to Life on UAE’s DOOH
Mazda has made its presence strongly felt on UAE roads with its new outdoor advertising campaign, headlined by the Mazda CX-60. The campaign, executed by Galadari Automobiles, conveys the brand's rare blend of refined sophistication and bold athleticism.
Dominating the highway with dramatic imagery, the billboard features the Mazda CX-60 in fire engine red, over a silver, metallic background that speaks of speed and agility. In clean lines and stark design, the vehicle is brought center stage, where it immediately grabs attention as drivers speed by. The large Mazda logo at the left-hand corner creates brand identity, with the simple but powerful typography for instant recognizability at high speeds.
“Sporty Elegance" is not just a slogan; it reflects Mazda's design philosophy. The expression conveys that the CX-60 provides dynamic performance and civilized comfort at the same time, and it will attract UAE motorists who want sophistication without losing the excitement of driving.
The sophisticated campaign took off on the UAE’s digital screens in the third week of October.
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