Civilia Developments Announces the Launch of CIV West Phase II via OOH
Civilia Developments has taken its CIV West Phase II, its luxury property in Sheikh Zayed, to Cairo's dynamic outdoor landscape. The new outdoor campaign stands out with a neat, sleek design conveying sophistication and superior status, which is just right for Civilia's luxury brand image.
The billboard's color scheme is a mix of deep red and black, a striking choice that screams sophistication, self-assurance, and strength. In the center, the dominant typography of "CIV WEST" demands attention immediately, and the added words "Phase II Sheikh Zayed" strengthen the overall message of expansion and continued success. A vertical "CIVILIA" is positioned on the side, supporting brand recognition, ensuring passing pedestrians recall the expansion of the development in relation to its mother company.
Rather than overwhelming the viewer with imagery or cluttered text, Civilia employs compelling visual hierarchy and simplicity to project prestige and credibility. The dark, glossy background texture subtly evokes sophistication and city lifestyle, and the short message gives assurance in the project's reputation.
In a competitive property marketplace like Cairo's, this campaign stands out for its chic minimalism. Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
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