The Marq Introduces “InPlace” The Business Community for New Cairo's Outdoor Scene
The Marq, the art-driven and innovative lifestyle real estate developer, is uniting elegance with efficiency by unveiling its brand-new integrated business hub, “InPlace,” transforming New Cairo’s out-of-home scene into a refined destination where innovation, collaboration, and contemporary design coexist.
The billboard communicates a high-end, design-focused, fully integrated business destination in New Cairo by The Marq, continuing its premium positioning. It combines elegance and corporate appeal, projecting the image of a prestigious, all-in-one workspace that aligns with modern business needs and lifestyle aspirations.
The visuals display the hotline of the community provider, the central project’s name, with the tagline saying, “INTEGRATED BUSINESS COMMUNITY,” defining the contemporary business hub that combines offices, retail, and possibly lifestyle spaces into one cohesive environment. The deep blue color palette featuring blue floral imagery adds an elegant and premium aesthetic, evoking a sense of professionalism, trust, and sophistication.
The campaign’s main goal is to establish awareness and focus on introducing “InPlace,” the development as New Cairo’s next high-end business destination, and a new commercial landmark by The Marq.
In addition, it’s targeting business owners, investors, and entrepreneurs seeking modern headquarters. It attracts corporate tenants and developers with integration, convenience, and design excellence. It also appeals to brand-conscious clients who link sleek aesthetics to success and credibility.
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