INSITE OOH Media Platform

Mabany Edris takes storytelling to a new level with the latest OOH campaign for ONS in New Zayed. Following the teaser “We Complete Each Other,” the brand has now transitioned into a heartfelt reveal that celebrates connection, emotion, and the beauty of togetherness.

The billboards feature warm, cinematic visuals that capture authentic human moments — a couple sharing a look, a cozy pet in their arms, a sense of belonging that speaks louder than words. Instead of selling units, the campaign sells a lifestyle, positioning ONS as more than a residential project. It’s a community where people genuinely care for one another.

From a marketing perspective, Mabany Edris demonstrates how outdoor advertising can be both powerful and human-centered. The campaign leverages emotional branding to cut through visual clutter and deliver resonance over reach. Every detail, from the copy “Launching Now” to the tagline “We're completing each other,” strengthens brand recall and emotional engagement.

With ONS, Mabany Edris turns billboards into storytelling canvases, blending brand warmth with strategic impact — a move that reinforces its position as one of the few real estate developers mastering emotional marketing in Egypt’s OOH landscape.