INSITE OOH Media Platform

Earth Development, a prominent name in construction and development with a robust track record, has set an OOH campaign for the "You-Near" project, which redefines the commercial and administrative landscape within the rapidly expanding New Administrative Capital (NAC).

The launch of You-Near signals a fresh project in mixed-use development in Egypt. The project is strategically located in a prime area of the NAC and spans a significant 6,500 square meters.

The white screen is commonly used to enhance visibility and emphasize the project's identity. Highlights a bright new focal point for a cultural and business complex. 

The selection of high-traffic locations within prestigious business districts attests to the developer's attunement to its market. This strategic placement ensures the message is delivered to the right audience, affluent buyers and investors who seek real estate commensurate with their desire for prestige.

Notably, the core distinguishing feature of You-Near is its focus on shared workspaces and advanced administrative units, a concept Earth Development is implementing in a format new to the Egyptian market. This move caters to the evolving needs of modern businesses, offering flexible, efficient, and collaborative environments designed for productivity and growth.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.